In some of my more shameful moments of being a judge-y mum (it’s so wrong, but let’s face it, we all do it sometimes), I’ve enjoyed guffawing with my friends at the other mums I’ve seen doing the nursery/school run in their pyjamas. I mean, I know mornings are tough, but how hard is it to throw on a pair of jeans?
But it turns out that I am totally not down with the trends.
Apparently, wearing pyjamas in public is super on-trend in 2016, and all the celebs are doing it. Now, I’m not one to blindly follow fashion trends, but this is one I can definitely get behind. Looking fashionable in loose and comfy clothes … what’s not to like?
Unfortunately, most of my pyjamas are voluminous numbers from maternity days or nightgowns I’ve owned since I was 15. Not really the on-trend ones we’re talking about here. And the ones the celebs are wearing will set you back at least £200 for a set.
So I was excited and intrigued when The Reach London contacted me about their new Pyjama Kickstarter campaign. They’re raising funds to produce a range of affordable, luxury cotton pyjamas that you can totally leave the house in. My favourite is the Liberty London print (close up in featured photo), but they have a great range available:
Why it’s a good brand to support
- It’s a small London-based business that uses a London manufacturer. I love supporting local business and ethically produced products.
- They use the same London factory that supplies top brands such as Victoria Beckham and Burberry.
- They have high-quality craftmanship, which includes French seams, piped trim, hand-tailoring and ethically sourced mother-of-pearl buttons.
- Their pyjamas are 100% high-quality soft cotton, which is machine washable. Some of the famous brands are dry clean only – and who wants to dry clean pyjamas?
Why the pyjamas are great to wear
- Unlike most luxury pyjamas on the market, it’s possible to buy the tops and bottoms separately. This is brilliant if you wear different sizes on the bottom and the top (many mums do after the things those babies did to your body).
- The bottoms are available in two different lengths in case you’re short like me. And you can adjust the waistband to wear on your waist or hips depending on your preference.
- You can just buy a top if you prefer to only wear a nightshirt with no bottoms.
- It’s totally cool and on-trend to wear the tailored pyjama top with a pair of jeans.
- Or you could wear a whole set with nice sandals and accessories. This would be great for holidays somewhere hot and sunny.
How to get your hands on some
- If you support their Kickstarter campaign, you can be among the first to own these pyjamas. Not only will you be supporting small UK business, but also you will get special investor price.
- Prices start from £45 for a pair of pyjama trousers. The Liberty set I’m lusting after is £105 – still reasonable for luxury pyjamas.
- Shipping is free to anywhere in the world.
- You don’t pay for the pyjamas until 1 October, and only if the Kickstarter campaign is successful. If they don’t reach their goal, they can’t make the pyjamas.
Do you like the pyjama prints available? Are you down with the idea of wearing really nice pyjamas on the school run? Please let me know in the comments!
Disclosure: I’m receiving a “bloggers discount” in return for this brand collaboration.