In some of my more shameful moments of being a judge-y mum (it’s so wrong, but let’s face it, we all do it sometimes), I’ve enjoyed guffawing with my friends at the other mums I’ve seen doing the nursery/school run in their pyjamas. I mean, I know mornings are tough, but how hard is it to throw on a pair of jeans?
But it turns out that I am totally not down with the trends.
Apparently, wearing pyjamas in public is super on-trend in 2016, and all the celebs are doing it. Now, I’m not one to blindly follow fashion trends, but this is one I can definitely get behind. Looking fashionable in loose and comfy clothes … what’s not to like?
Unfortunately, most of my pyjamas are voluminous numbers from maternity days or nightgowns I’ve owned since I was 15. Not really the on-trend ones we’re talking about here. And the ones the celebs are wearing will set you back at least £200 for a set.
So I was excited and intrigued when The Reach London contacted me about their new Pyjama Kickstarter campaign. They’re raising funds to produce a range of affordable, luxury cotton pyjamas that you can totally leave the house in. My favourite is the Liberty London print (close up in featured photo), but they have a great range available:
Why it’s a good brand to support
- It’s a small London-based business that uses a London manufacturer. I love supporting local business and ethically produced products.
- They use the same London factory that supplies top brands such as Victoria Beckham and Burberry.
- They have high-quality craftmanship, which includes French seams, piped trim, hand-tailoring and ethically sourced mother-of-pearl buttons.
- Their pyjamas are 100% high-quality soft cotton, which is machine washable. Some of the famous brands are dry clean only – and who wants to dry clean pyjamas?
Why the pyjamas are great to wear
- Unlike most luxury pyjamas on the market, it’s possible to buy the tops and bottoms separately. This is brilliant if you wear different sizes on the bottom and the top (many mums do after the things those babies did to your body).
- The bottoms are available in two different lengths in case you’re short like me. And you can adjust the waistband to wear on your waist or hips depending on your preference.
- You can just buy a top if you prefer to only wear a nightshirt with no bottoms.
- It’s totally cool and on-trend to wear the tailored pyjama top with a pair of jeans.
- Or you could wear a whole set with nice sandals and accessories. This would be great for holidays somewhere hot and sunny.
How to get your hands on some
- If you support their Kickstarter campaign, you can be among the first to own these pyjamas. Not only will you be supporting small UK business, but also you will get special investor price.
- Prices start from £45 for a pair of pyjama trousers. The Liberty set I’m lusting after is £105 – still reasonable for luxury pyjamas.
- Shipping is free to anywhere in the world.
- You don’t pay for the pyjamas until 1 October, and only if the Kickstarter campaign is successful. If they don’t reach their goal, they can’t make the pyjamas.
Do you like the pyjama prints available? Are you down with the idea of wearing really nice pyjamas on the school run? Please let me know in the comments!
Disclosure: I’m receiving a “bloggers discount” in return for this brand collaboration.
Brilliant style post (and very practical!). The Reach London’s range look gorgeous. I love the navy floral ones x #KCACOLS
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My first post on something like this – glad you like it! Thanks for popping by.
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It’s great. Thanks for featuring this London brand xx #KCACOLS
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Great to support UK business. Lovely pyjamas, though a bit out of my price range! I really like pyjama short sets as I get a bit stifled in long pyjamas! I am a bit of a ‘goldilocks’ though! Thanks for linking with #KCACOLS
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Haha, are you someone who has one leg in the duvet and one leg out? I think that might be the perfect position for optimum sleeping temperature. Thanks for hosting/commenting.
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Love supporting British brands that are offering unique and delux 🙂
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Thanks for reading! 🙂
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Loving the luxurious design of these – who wouldn’t want to wear them on the school run?! Looking forward to having a look at these later! #KCACOLS
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Thanks for commenting!
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I love supporting uk businesses and these look great. Still not sure I could pull off wearing them though!!!! #kcacols
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Haha, well you don’t HAVE to wear them outside! 😉
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I have only just become a ‘school run mum’ so I can see myself wanting to arrive in pjs at some point! #KCACOLS
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Yes me too! I’ve only done 3 school runs so far. No PJs yet, but… 😉
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Lovely pyjamas! I have an unhealthy obsession with any clothing resembling pyjamas, I can’t get enough! #kcacols
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Haha I’m sure it’s not unhealthy at all!
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Those PJs are totally dreamy. So sad that once I convert the price to Canadian dollars its over $100 for pj bottoms 😦 Next time I’m in the UK I’ll have to check them out. #KCACOLS
Nicole | The Professional Mom Project
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Yeah, exchange rates are rotten! Thanks for commenting 🙂
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Ooh lovely! I do love a nice pair of PJ’s x #KCACOLS
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Thanks for reading!
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I do love awesome PJ’s, I have a great Owl Onesie but it’s not something I would feel the need to wear outside of my home! Also, even though these look lovely, I couldn’t justify the walk to school…as it takes me an hour! However, suitable for a late night pop into asda 😀 They do look fab though, and perfect for this time of year when you want to get all snug #eatsleepblogrt
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Lol, I really wish I had a onesie! That’s a long walk to school. Thanks for popping by x
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Those pajama’s are great! I love Liberty prints. I might ask for some for Christmas if their kickstarter kicks off! #KCACOLS
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Thanks! They would be a good Christmas present 🙂
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Oooo snazzy Jim jams! I’m the oversized t-shirt and shorts kind so I can’t imagine that’s be acceptable on the school run!! #KCACOLS
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What I usually wear to bed is even more inappropriate! #nothing
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Not sure I could wear a whole set out the house, maybe just the bottoms with a normal top or vice versa but they do look gorgeous! x #KCACOLS
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If I’m honest, I think the top with jeans would be most my style. I’m always most comfy in jeans! Thanks for popping by.
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Love the look of the pyjamas, but I just don’t think I could ever do the school run in them! x #KCACOLS
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Haha, but the title got you reading 😉 Thanks for popping by.
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Huge PJ’s fan! I don’t do the school run yet so I don’t knnow if I would wear them or not for it! xx
Thanks for linking up to #EatSleepBlogRT
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It’s a fun idea but I’m not sure if I’d do it either tbh! They look lovely to sleep in at least! Thanks for co-hosting x
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I just couldn’t step out of the house in my pjs I look bloody awful! But hats off to those who do #KCACOLS
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Sorry this got lost in my spam folder. It’s certainly not for everyone but thanks for reading! x
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Those pyjamas are lovely! I am loving the fun idea though II’m the oversized t-shirt and shorts kind.
#kcacols
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It is a fun idea even though it’s not my usual thing either. Thanks for popping by.
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Oohs I love a good pair of pyjamas but I don’t think I can pull them off on the school run. what would the yummy mummy’s say?!! #eatsleepblogrt
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Lol, I don’t think we have any yummy mummies on our school run!😉
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